Information within a health communication campaign may be communicated in any of multiple audio formats. Different types of audio communication include such tools and strategies as phone calls (personal caller or robocall), radio broadcasts and addresses, and compact discs (CDs). Podcasts also include an audio component. Information disseminated in this format may be inaccessible, especially for Deaf individuals or people who are hard of hearing. Consider the following when crafting audio messages to ensure that all individuals may be able to understand them.
- For any usage of audio messaging in health communications campaigns, ensure that a portion of messages contain information regarding aspects of the disability community and/or feature individuals with disabilities.
- If multiple audio campaigns are done, ensure that some campaigns focus on some aspect of the disability field and/or feature individuals with disabilities.
- If planning on incorporating audio messaging into a campaign or to discuss an issue, utilize other communication strategies and formats, too, such as those discussed in the Written and Video media sections.
- Consider recording the message and producing it in an accessible video format. Also consider creating complementary, accessible video messages that follow similar scripts to audio messages.
- If using any form of calling, ensure the callers (human or robo) can effectively and accurately communicate with TTY and other accessible technology users.
- Create and publish print materials that relay the same information as the audio message(s).
- Consider utilizing additional visual dissemination strategies such as posters, fliers, and billboards.