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NCHPAD - Building Healthy Inclusive Communities

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Inclusion and Accessibility Guidelines


When planning and designing various campaign elements, create messages and images that include individuals with disabilities to ensure that people with disabilities feel equally engaged with your campaign.  Additionally, create, make available, and promote communication and messaging options that are accessible to ensure that your campaign affects and benefits individuals with disabilities within the larger targeted population.

Inclusion Guidelines
  • Include an individual or individuals with a disability or disabilities in at least 1 in 6 of the buttons or badges.
  • Ensure that at least 1 in 6 buttons or badges have content and/or messages that are directly relevant to people with disabilities.
  • When creating or using eCards, ensure that at least 1 in 6 features an individual or individuals with disabilities.
  • Ensure that 1 in 6 eCards carry messages that are related to and relevant for people with disabilities.
  • If the eCard campaign includes mass emailing to multiple individuals and organizations, try to target individuals with disabilities and especially disability-related organizations, such as centers for independent living centers, chapters of Easter Seals and the Arc, the ADA National Network, etc.
  • If using widgets, ensure that individuals with disabilities are receiving relevant information. If widgets are updated manually, ensure that at least 1 of 6 of those updated messages directly target and/or include individuals with disabilities. If using a widget that automatically draws its updates from other sources, ensure that a portion of those sources are inclusive of and/or serve individuals with disabilities. Examples include such website resources as:
    • Disability Scoop
    • Disability.gov:  News & Events
    • Disabled World
    • Disability News
    • National Center on Health, Physical Activity and Disability

Accessibility Guidelines

When utilizing a website and/or any of the tools to promote information regarding healthy activities, programs, research, and/or campaigns, consider the following points, as well as those made in the Web Accessibility portion of the NCHPAD website:

  • For websites, try and utilize text as much as possible, as opposed to text inserted in graphics. Text directly on the site will increase when the screen size is increased without becoming blurry or pixelated, and will be more accurately read by screen readers.
  • Utilize multiple tools for any given campaign, ensuring that each abides by these Guidelines.
  • Ensure that all utilized tools can be accurately read and translated by screen reader technologies.
  • For tools employing images and animations, ensure these have appropriate captions and/or alternate text descriptions that can be accurately read and translated by screen readers.
  • If a tool incorporates audio and/or video, ensure the message is fully conveyed. This can be done using:
    • Closed captions
    • Audio descriptions of non-speaking video conent
    • Alternative text ("alt text") or long description ("longdesc")
  • Ensure that text is legible by:
    • Using non-serif fonts.
    • Creating multiple sizes of the given media tool, or ensuring that if a screen size is increased the size of the tool is also increased and legible.
    • Using colors with a strong contrast.  Specifically, try to use light font colors and dark backgrounds.
    • Not using effects like multi-colored backgrounds and shading that may make comprehending content more difficult for individuals with visual or cognitive impairments.
    • Not using animations that are excessively fast, flashy, or that may otherwise disorient those with visual or cognitive impairments.


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