A campaign to rebrand
the word walking

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About How I Walk

How I Walk is a movement to rebrand the word walking by challenging individual and societal perspectives.

The visual campaign aims to promote walking as an inclusive physical activity term that is individualized.  There are various ways to walk, and now is the time to rebrand the word walking so that everybody is included in walking initiatives.

Supporting the U.S. Surgeon General’s Call to Action on Walking

Step It Up! Surgeon General's Call to Action to Promote Walking and Walkable Communities

Overall Goal

This campaign aims to:

Get the Toolkit

A Call to Action

50%
Of adults with disability get no aerobic physical activity.
20%
Of the population has a disability.
29%
Of people with disability have unmet healthcare needs.
3x
Adults with disability are more likely to have a chronic disease.

We envision a future of community health inclusion, where health promotion activities are accessible to all.

Campaign Graphics

Use these visuals to amplify the message.

Send a strong message to society about people with disability and the importance of rebranding the word walking.

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There are various ways to walk.  Watch these videos to see in action and share your own!

Kids: Show us How You Walk!

Kids: Show us How You Walk!

The Personal Impacts of Walking

The Personal Impacts of Walking

Athletes: Show Us How You Walk!

Athletes: Show Us How You Walk!

Veterans: Show us How You Walk!

Veterans: Show us How You Walk!

Adults: Show us How You Walk!

Adults: Show us How You Walk!

Athletes: Show Us How You Walk!

Athletes: Show Us How You Walk!

Schools: Show us How You Walk!

Schools: Show us How You Walk!

Communities: Show us How You Walk!

Communities: Show us How You Walk!

Given equal access to walking spaces, walking is a viable form of physical activity for Americans of all ages and abilities.

Core Materials/Activities

We want to see how you walk! Share your mode of walking on social media…

YouTube
Instagram
Pinterest
#HowIWalk

Engage with the Walking Movement

Step It Up!

Our Latest News

National Walking Day- April 6th

National Walking Day- April 6th

Apr 03 2016

Get Up and Move for National Walking Day! Take the first step to a healthier life by taking part in the American…

April’s Monthly Theme- Walk at Work!

April’s Monthly Theme- Walk at Work!

Apr 03 2016

Walk at Work! April’s monthly theme from the Every Body Walk! Collaborative encourages people to get active at work or school.  Invite…

Pledge Your Support for Walking, Wheelchair Rolling, and Physical Activity Overall

Pledge Your Support for Walking, Wheelchair Rolling, and Physical Activity Overall

Mar 29 2016

Take 30 Seconds to Pledge Your Support for Walking, Wheelchair Rolling, and Physical Activity Overall Excerpt from the Sports Medicine Bulletin- A…

 

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