During the development of our Accessibility Instruments Measuring Fitness and Recreation Environments (AIMFREE) instruments, I had the opportunity to participate in focus groups across the United States. Two categories of the focus groups consisted of participants with disabilities and fitness and recreation professionals. We often found that the marketing efforts of programs and facilities towards people with disabilities were minimal or even non-existent.

Read the entire column at http://www.ncpad.org/415/2234/Marketing~101~~Reaching~Out~~~to~People~with~Disabilities.