Marketing
In marketing, effective communication is vital. Without proper descriptions, imaging and text campaigns may prove futile in certain communities. Marketing materials are the first impression given to your audience. You want to make all individuals feel invited and welcome at your event, and  inclusive marketing materials can leave a great first impression. Appropriate accessibility symbols should be used to indicated services that will be provided. The use of multiple delivery forms will be most effective in getting the word out to the largest community. Here is a list of best practices when designing an inclusive marketing campaign:

• 1 in 4 messages should feature and carry a message relevant to people with disability
• Flyers/posters should use inclusive imagery
• Use Sans Serif fonts
• Use high contrasting colors such as black and white
• Avoid busy backgrounds and text over images
• Use large print and at least 16-point font
• List what accommodations will be provided
• Provide alternate formats such as Braille or audio
• Avoid italics and fancy fonts.
• Avoid the use of all capital letters
• Check grade level and readability ratings
• If a PDF, check for screen reader accessibility
• Provide appropriate captions, text, and audio descriptions
• Avoid animations and flashy content
• Provide accessible electronic formats
• Consult web accessibility resources such as www.webaim.org or www.section508.gov

Registration
The registration process and associated paperwork can be very telling of an organizations readiness to serve individuals with a disability. It is important to be clear and specific about any accommodations that will be provided or that can be requested. The more information delivered upfront the more confident individuals will be of the services you provide. After stating what is provided, ask what other accommodations may be needed.
An example statement could be; “We strive to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. Please note that our event space is physically accessible. To be respectful of those with allergies and environmental sensitivities, we ask that you please refrain from wearing strong fragrances. To request an accommodation or for inquiries about accessibility, please contact (name, email, phone).”
Another example includes providing a list of available accommodations:

Please check which of the following accommodations you would like to request at our meeting

• Assistive listening device
• Captioning
• Reserved front row seat
• Large print
• Interpreter services. Please indicate what kind, (e.g. ASL, Cued Speech, Deaf-Blind interpretation)
• Advance copy of slides to be projected
• Wheelchair access
• Wheelchair access to working tables throughout room
• Scent-free room
• Lactation room
• Gender neutral bathroom
• Diet Restrictions
• Other:

It’s very important that you plan for accommodations well in advance, especially for those that require additional personnel or significant time, such as sign language interpretation or creation of Braille materials.

When providing an address and directions to your event, be sure to include the location of accessible parking and paths of travel. You may also need to include directions from public transportation. Directions should include specific names or room numbers of the space you will be in. Registration is also a good time to disclose of any triggers that might be present at the event. For example, will there be use of loud buzzers or fireworks. Registration forms should also be provided in alternate formats including large print. If registration will take place in-person, the number of accommodations you are able to provide may become limited. If this is the case, be sure to provide the most inclusive environment from the start. Registration tables should be at standard heights (34 inches or lower) with an option to sit and fill out any paperwork requested. Staff should also be on hand to provide assistance in filling out paperwork or reading through it.