How I Walk is a movement to rebrand the word walking by challenging individual and societal perspectives.
The visual campaign aims to promote walking as an inclusive physical activity term that is individualized. There are various ways to walk, and now is the time to rebrand the word walking so that everybody is included in walking initiatives.
OVERALL GOAL:
1. Influence Perspectives
Influence perspectives on walking by encouraging a transformation in individual and societal attitudes about people with disability.
2. Spur a Rebrand
Spur health promotion providers and walking advocates to adopt the rebrand walking mentality to promote inclusion in all walking initiatives.
3. Inspire Self-Advocates
Encourage consumers to become self-advocates by sharing their mode of walking through social media activation.
CORE MATERIALS/ACTIVITIES:
- Campaign Toolkit
- Campaign Graphics
- Social Media Activation
- Campaign Videos
- Factsheets
- Key Messages
Get these materials and view the campaign at nchpad.org/howiwalk.
