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NCHPAD - Building Healthy Inclusive Communities

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Typed, Keyed, Print, and Other Written forms of Health Communication


Even as social media and other internet-based forms of communication increase in popularity, a tremendous amount of information is still disseminated in simpler typed, keyed, or printed format. Some examples of this medium are text and instant messages, emails, pamphlets and brochures, billboards, posters, conference materials, and office and school documents and handouts.  Information disseminated in this format may be particularly exclusive in regards to individuals who are blind or otherwise visually impaired.

There are many technologies that exist to aid in the inclusivity and accessibility of typed and printed media. Along with those technologies and devices, consider the following guidelines when creating and disseminating messages in typed and printed formats.

boy in wheelchair uses computerText messages, instant messages, and emails

Text messages, instant messages, and emails are typed and/or keyed messages sent between multiple individuals. Organizations may engage in this king of messaging to engage and/or stay in touch with both a current and potential audience. They can be sent and received via cell phones, social media devices, and email providers. Along with written content, they may also contain pictures, videos, animations, and/or links to websites. Finally, they can be sent to individuals, or to a mass audience, allowing for multiple levels of engagement.

Inclusion Guidelines
  • Ensure some messages relate to some aspect of the disability field and/or feature individuals with disabilities.
  • Ensure some campaigns delivered via this medium are specific to a disability-related issue.

Accessibility Guidelines
  • If user-generated content is customizable, ensure it is accessible in terms of fonts, colors, sizes etc.
  • If attaching additional content, ensure it is accessible to screen readers and similar technologies.
  • Avoid using color to convey meaning as it may not be visible across multiple platforms and/or programs

The following strategies apply to all other forms of print media, such as handouts, pamphlets, brochures, office and school documents, billboards, and posters.

Inclusion Guidelines
  • Consider individuals with disabilities and groups that focus on disability-related issues when targeting various potential audiences.
  • Ensure that campaigns include people with disabilities in printed materials.
  • Ensure that some campaigns address disability-related issues.

Accessibility Guidelines

Create multiple versions of any printed document and have them readily available to be produced upon request.  More accessible formats may include:

  • Plain black-and-white coloring as opposed to multi-colored
  • Braille versions
  •  Audio (CD-ROMs, podcasts, etc.)
  •  Video (closed captions and video description of non-spoken action)
  •  Large-print with sans serif fonts
    • For documents, a minimum of 18-point font
    • For PowerPoint presentations, a minimum of 22-point font
    • Large-print PowerPoint presentations should have one slide per page
    • One page versions of each pane of a brochure available
    • Sans serif fonts include:  Arial, Calibri, Helvetica, Tahoma, Verdana, etc.


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